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Privacy Policy

Information collection, use, and sharing

1. About This Policy

This Privacy Policy (the “Policy”) describes the information Viva First collects about you, how we use and share that information, and the privacy choices we offer. This Policy applies to information we collect when you register for Viva First, access or use our website, mobile applications, products, and services (collectively, the “Services”), or when you otherwise interact with us. This includes information we collect when you access or use the online web interface or mobile application operated by Viva First to view, manage, or conduct transactions on the Viva First demand deposit account (“Viva First Banking Account”) or the Viva First Debit Visa Card® (“Viva First Card”).

The terms “Viva First,” “we,” “us,” or “our” mean Viva First dba Dynabux, LLC. “You” or “your” means an individual who visits or uses our Services. The term “Site” includes (1) all websites and all devices or mobile applications operated by Viva First that collect personal information from you and that link to this Privacy Policy; (2) pages within each such website, device, or mobile application, any equivalent, mirror, replacement, substitute, or backup website, device, or mobile application; and (3) all pages that within each such website, device, or mobile application.

2. Information We Collect and Disclose

Viva First collects personal information about you for a variety of purposes. We work to collect the following categories of personal information from individuals:

  • Personal Identifiers, such as a full name, postal address, email address, online usernames and passwords for third-party sites and internet services, social security number, driver’s license number, or other similar identifiers.
  • Internet or other network activity information, such as information regarding how individuals interact with the Site, emails, or marketing materials.
  • Professional or employment-related information.
  • Commercial information, such as products or services purchased, obtained, or used.
  • Inferences based on information about an individual to create a summary about, for example, an individual’s preferences and characteristics.
  • Bank account and debit card information, such as account numbers, card numbers, and transaction histories.

We may also collect information about you from mailing list providers, publicly available sources, identification verification services and other third parties.

2.1 Third Party Credentials, Account Numbers and Other Account Information

When you use certain Services, we may collect usernames, passwords, account numbers, and other account information for third-party websites and Internet banking services (“Third-Party Sites”). We also collect account information from you when you open a Viva First Banking Account and obtain a Viva First Card through our mobile application or online banking website. This information is used to obtain your account, transaction, and other banking information from the relevant financial institution on your behalf in order to display the information to you or to fulfill your requests for certain products, services, or transactions through a Service. We use third-party service providers, such as Plaid Inc. (“Plaid”) and MX (“MX”), to obtain this information.

By using our Services, you grant Viva First, Plaid and MX the right, power, and authority to act on your behalf to access and transmit this information from the relevant financial institution. With respect to Plaid, you agree to your personal and financial information being transferred, stored, and processed by Plaid in accordance with Plaid's privacy policy.

2.2 Information Collected by Cookies and Web Beacons

We use various technologies to collect information, and this may include sending cookies to your computer or mobile device. Cookies are small data files that are stored on your hard drive or in device memory by a website. Among other things, cookies support the integrity of our registration process, retain your preferences and account settings, and help evaluate and compile aggregated statistics about user activity. We may also collect information using web beacons. Web beacons are electronic images that may be used in our Services or emails. We may use web beacons to deliver cookies, count visits, understand usage, and determine whether an email has been opened and acted upon.

2.3 Technical and Navigational Information

We may collect your computer browser type, Internet protocol address, pages visited, and average time spent on our Site. This information may be used, for example, to alert you to software compatibility issues, or it may be analyzed to improve our web design and functionality.

2.4 Device ID

When you use our mobile applications or the mobile versions of our Site, we may collect the unique device identifier assigned to that device by phone makers, carriers, or makers of the operating system (the “Device ID”). Device IDs allow app developers, and others to uniquely identify your device for purposes of storing application preferences and other data.

3. How We Use Your Information

We may use the information you provide about yourself and about your Viva First Banking Account, Viva First Card, or Third-Party Sites to fulfill your requests for our products, programs, and Services, to respond to your inquiries about our Services, and to offer you other products, programs, or services that we believe may be of interest to you.

We may use your information to complete transactions you request, to verify the existence and condition of your accounts, or to assist with a transaction. For example, we may use the account information you provide or that we collect from Third-Party Sites to confirm your accounts are valid and to access funds from your accounts in connection with fulfillment of the Services.

We may use your information to improve and personalize the Services. For example, we may use your information to pre-fill form fields on the Sites for your convenience.

4. How We Share Your Information

We may share personal information about you as follows:

  • With third parties to provide, maintain, service and improve our Services.
  • To process transactions that you authorize or to fulfill your requests.
  • In connection with, or during the negotiation of, any merger, sale of company stock or assets, financing, acquisition, divestiture, or dissolution of all or a portion of our business.
  • To respond to subpoenas, court orders, or legal process.
  • In order to investigate, prevent, defend against, or take other action regarding violations of our Terms of Use, illegal activities, suspected fraud, or situations involving potential threats to the legal rights or physical safety of any person or the security of our network, Sites or Services.
  • To respond to claims that any posting or other content violates the rights of third parties.
  • In an emergency, to protect the health and safety of our Sites’ users or the general public.
  • As otherwise required by law.

5. How We Secure Your Information

We take your privacy and the security of your information very seriously, and have an information security program that includes administrative, technical, and physical measures to protect your information. Examples of measures we have taken to protect your information include, but are not limited to:

  • The use of industry-standard encryption while transmitting and storing information.
  • Mobile application session timeouts to ensure your information is protected when you put down your device without logging out.
  • Passwords and personal identification numbers (“PINs”) are only known by you. No employee, contractor or Third-Party Site has access to your Viva First password or PIN. We will never ask for your password or PIN through our customer service teams.
  • Two-factor authentication is provided to ensure your account can only be accessed by the device you register with.
  • Our systems are periodically audited for security flaws.

6. Note on Communication

We may provide you with information and summaries of your accounts and Services through email, SMS and mobile notifications. We may also allow you to subscribe to email newsletters and from time to time may transmit emails to you promoting Viva First or third-party goods or services.

Subscribers have the ability to opt out of receiving our promotional emails and to terminate their newsletter subscriptions by following the instructions in the emails. Opting out in this manner will not end transmission of service-related emails, such as information and summaries of your accounts and Services.

7. How to Update Your Information

If you wish to access personal information that you have submitted to us or to request the correction of any inaccurate information you have submitted to us, you may correct certain information through our Site. Alternatively, you can send an email that includes your contact information to to request any corrections to your personal information.

You may also email us if you wish to deactivate your Services, but even after you deactivate your Services, we may retain archived copies of information about you for a period of time that is consistent with applicable law.

8. California Privacy Rights

The California Consumer Privacy Act (“CCPA”) allows California residents, upon a verifiable consumer request and subject to applicable exemptions, to request that we give you access, in a portable and (if technically feasible) readily usable form, to the specific pieces and categories of personal information that we have collected about you, the categories of sources for that information, the business or commercial purposes for collecting the information, and the categories of third parties with which the information was shared. California residents also have the right to submit a request for deletion of information under certain circumstances. Viva First will not discriminate against you for exercising your rights, such as by denying you services, charging you different prices for services, or providing you a different level or quality of services. Please note that you must verify your identity and request before further action will be taken. As part of this process, we may require you to provide government identification. Consistent with California law, you may designate an authorized agent to make a request on your behalf. In order to designate an authorized agent to make a request on your behalf, you must provide a valid power of attorney, the requester’s valid government-issued identification, and the authorized agent’s valid government-issued identification.

We do not sell your personal information to third parties. We do, however, share personal information with third parties for the business purposes described in this Policy.

California law also permits our customers who are California residents to request and obtain from us once a year, free of charge, information about the personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year.

If you are a California resident and would like to make any of these requests, please submit your request to

9. How We Update Our Privacy Policy

We reserve the right, at our discretion, to make changes to this Policy from time to time, so please review it frequently. You may review updates to our Terms of Use and Privacy Policy at any time via links on You agree to accept electronic communications and/or postings of revised versions of this Policy on and agree that such electronic communications or postings constitute notice to you of the revised version of this Policy. Changes take effect immediately upon posting.


Why? Financial companies choose how they share your personal information. Federal law gives consumers the right to limit some but not all sharing. Federal law also requires us to tell you how we collect, share, and protect your personal information. Please read this notice carefully to understand what we do.
What? They types of personal information we collect and share depend on the product or service you have with us. This information can include:
  • Social Security Number and account balances
  • Account transactions and checking account information
  • Transaction history and wire transfer instructions
  • Overdraft history
When you are no longer our customer, we continue to share you information as described in this notice.
How? All financial companies need to share customers’ personal information to run their everyday business. In the section below we list the reasons financial companies can share their customers’ personal information; the reasons Viva First chooses to share; and whether you can limit this sharing.
Reasons we can share your personal information: Does Viva First share? Can you limit this sharing?
For our everyday business purposes such as to process your transactions, maintain your account(s), respond to court orders and legal investigations, or report to credit bureaus Yes No
For our marketing purposes to offer our products and services to you Yes No
For joint marketing with other financial companies Yes No
For our affiliates’ everyday business purposes information about your transactions and experiences No We don't share
For our affiliates’ everyday business purposes information about your creditworthiness No We don't share
For nonaffiliates to market to you information about your creditworthiness No We don't share

What we do

How does Viva First protect my personal information? To protect your personal information from unauthorized access and we use security measures that comply with federal law. These measures include computer safeguards and secured files and buildings.
How does Viva First collect my personal information? We collect your personal information, for example, when you open an account or use your debit card. We also collect your personal information from others, such as credit bureaus and other companies.
Why can't I limit all the sharing? Federal law gives you the right to limit only:
  • sharing for affiliates' everyday business purposes
  • information about your creditworthiness
  • affiliates from using your information to market to you
  • sharing for nonaffiliates to market to you
State laws and individual companies may give you additional rights to limit sharing.


Affiliates Companies related by common ownership or control. They can be financial and nonfinancial companies.
Nonaffiliates Companies not related by common ownership or control. They can be financial and nonfinancial companies. We do not share with non-affiliates so they can market to you.
Joint Marketing A formal agreement between nonaffiliated financial companies that work together to market financial products or services to you.